Byer's Basic Blog

just call us the Tunkhannock Times

Great thought from Seth Godin

Posted by joelbyer on July 6, 2009

Seth’s Blog: The confusion

Marketers spend billions of dollars identifying common biochemical events, and then they launch products and services with stories that align with those events. As a result, we spend money on external forces in an attempt to heal internal pain. Marketers want the equation to be, “if you buy this, everything will be all right.”

I wish it were so easy.

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